What kind of company do you want to keep?

When you build a work from home business, you are effectively partnering with a company for decades or life.

If you are genuinely interested in building a business, so you can enjoy residual income for years to come - you will want to look closely at the company you partner with.

Here are a few questions to ask:

How long has the company been in business? Many companies providing work-from-home opportunities fail within the first 5 years - so unless you know a lot about the industry or have inside information, it's better to be safe and choose a company with a track record.

Exercise caution when approached by 'Industry Leaders' promoting a brand new opportunity. You have to ask yourself why they left their team and their last company - They often have an 'exit strategy' - they profit from the initial growth and then move on to something else.

Is it a public or private company?A public company is listed on the stock market and has a much greater level of transpanancy than a private company - You will have more reliable information on its performance.

Was the company founded by a visionary or a marketer? Companies founded by visionaries tend to be the market leaders. Look at the company founded by that great visionary of early last century, Henry Ford. What happened to all those other manufacturers of that era - The ones founded by marketing people?

As a final check, go to a search engine like Google and research claims against the company. See how they have conducted themselves over the past years.

Be very fussy about the company you keep!